Ask readers in your library for permission to photograph them and use the photos for promotional purposes
Promote and run a Book Chain
Host a Reading Discussion Group (different from a Book Discussion Group because you discuss Reading, rather than just one book or topic) Contact Local Personalities and organise to take photos of them reading their favourite book - use for promotional/motivational purposes
Run a Reading awareness-raising campaign within Council
Rebrand existing library programs to promote and encourage – eg Storytime
Use photographs of staff reading to promote/motivate/encourage reading
Change the screensavers on your public computers/opacs or promotional display monitors to display some of the above images that you create